Graphic collages for MINI × Deus. Visual concept development, creative design, 3D environments and image retouching.
The MINI × Deus collages take inspiration from vintage racing posters and old-school print graphics. Building on the cars’ designs, they combine oversized dots, diagonal stripes, geometric shapes and rough textures with cropped imagery.
The limited color palette and playful use of scale give the series a slightly raw, handmade feel.
Conceptional Mock-Up Poster
Conceptional Mock-Up Wall
Credits
Client: BMW Group Design, Munich, Germany
Creative Direction: Julia Obermeier
Design Communication: Nicole Prinz und Michaela Martinus
Head of MINI Design: Holger Hampf
Fotograf: Bernhard Filser
Conception & Design (Collages): Sebastian Onufszak
Fotograf: Bernhard Filser
Conception & Design (Collages): Sebastian Onufszak
(AI-assisted mock-ups)