These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illustrations, combining everything into a fantastic artsy, graphical world. Commissioned by Aixsponza, Munich.
Client: BMW Group, Munich, Germany
Head of Mini Design: Oliver Heilmer
Creative Direction: Uta Bodenstein, Julia Obermeier, Till Jenninger
Project Team: Hannes Ziesler, Nicole Prinz, Raphael Jasinski
Head of Design Identity: Fabio Olivotti
Creative Direction: Uta Bodenstein, Julia Obermeier, Till Jenninger
Project Team: Hannes Ziesler, Nicole Prinz, Raphael Jasinski
Head of Design Identity: Fabio Olivotti
Design: Aixsponza, Munich, Germany
Creative Director: Christian Tyroller
Producer: Julian Fischer
Producer: Julian Fischer
Conception & Design: Sebastian Onufszak
3D Artists: Holger Aumüller, Dobromir Dynakov, Matthias Zabiegly
Illustrations: Paul Grabowski
3D Artists: Holger Aumüller, Dobromir Dynakov, Matthias Zabiegly
Illustrations: Paul Grabowski